Rhodia gives special preference to partnering with customers in order to develop the solutions of tomorrow that create value. One of the prime benefits of partnerships is that they foster improved mutual knowledge and understanding.
They also allow participants to leverage their strengths and assets to identify actual market requirements at an early stage, with greater relevance, and to define the right response by delivering an innovative tailor-made solution. The Group leverages its ability to combine employee capabilities and scientific and technological skills to deliver solutions that meet market demand and expectations.
A partnership should create value for each partner. It has to be a long-term relationship and aim to combine competitive assets that give both partners a sustainable advantage over their rivals.Rhodia prefers to form partnerships with international customers who are market leaders and represent both a benchmark and global sales potential. Such partnerships, which
To increase the percentage of sales generated through partnerships
with customers.
2001 RESULTS
A complete list of partnerships is under preparation and will be available in 2003. The percentage of Rhodia sales generated through partnerships will be published in 2003.
KEY PARTNERSHIP CRITERIA
The minimum requirements that Rhodia applies to form partnerships with customers are :
Existence of a contractual research, cooperation or licensing agreement between Rhodia and its customer.
A minimum term of three years for the agreement.
Delivery by Rhodia of an innovative and tailor-made solution for the customer.
Pricing according to the value of the service the product provides.
INNOVATIONS DEVELOPED THROUGH PARTNERSHIPS
WITH CUSTOMERS:
Meryl Skinlife polyamide fibers for Benetton
Meryl Microfiber polyamide fibers for the Italian soccer team
FOCUS >
Laboratoires Roche Nicholas, a long-standing Rhodia partner, was looking for ways to optimize its effervescent delivery systems, especially for multivitamins. The twofold challenge was to develop an easy-to-handle compound while guaranteeingthe delivery of essential inorganic salts.
RESULT >
Thanks to Rhodia’s ability to cross-fertilize expertise and technological capabilities, a new “two-in-one” formula currently used in food applications is expected to debut in the pharmaceuticals market.
