Rhodia presents Rheological Agent Rheomer® 33 for creating Innovative textures in Personal Cleansing Applications at In-Cosmetics Barcelona 2012News release
Barcelona (Spain) – April 17, 2012— Rhodia presents Rheomer®33, a rheology modifying polymer for personal cleansing solutions at In Cosmetics trade exhibition held at Barcelona from 17th to 19th April.
Rheomer® 33 was launched globally in the end of 2011 and has been well received since then. In technical terms, Rheomer® 33 is a new hydrophobically-modified alkali-swellable emulsion (HASE) polymer designed to provide efficient thickening, shear-thinning rheology and good suspension properties in low-to-medium surfactant systems. Formulators can use Rheomer® 33 to design innovative textures in cleansing formulations such as shower gels, shampoos, facial and body washes.
Rheomer® 33 exhibits excellent rheology in low surfactant levels. Due to this, even cost-effective formulations created using Rheomer® have premium appearance. Enhancing appearance, Rheomer® 33 facilitates the suspension of beads and particles while allowing the exhibition of ultra high clarity, high richness and good foaming properties in end applications.
Rheomer® 33 has shown exceptional conditioning properties in shampoo applications while modifying their rheology and improving their aesthetic appeal. In this regard, products such as 2-in-1 conditioning shampoos with innovative textures have been successfully created using Rheomer® 33.
Since its launch, Rhodia has continued enhancing the applications of Rheomer® 33. Inventive textures previously obtained in shampoo applications have also been achieved in body washes. Skin cleansing products created using Rheomer® 33 include body scrubs with exfoliating particles, sulfate-free mild facial washes and pearlescent body washes.
Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs around 14 000 people worldwide and generated sales of €6.17 billion in 2011
Rhodia Novecare is one of the 11 GBUs of Rhodia, member of Solvay group. With net sales of about €1.6 billion in 2011, it provides high-performance products and solutions to a wide range of industries including home and personal care, detergents, agrochemicals, oil & gas, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in surfactants, amines, phosphorus derivatives, natural, vegetable guar based & synthetic polymers and monomers technologies, and eco-friendly solvents-based formulations. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainable solutions.
SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and its customers' performance in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 30,000 people in 55 countries and generated EUR12.6 billion in sales (pro forma) in 2011. Solvay SA is listed on NYSE Euronext (SOLB.BE - Bloomberg: SOLB.BB - Reuters: SOLBt.BR).
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Rheology is a science that studies the deformation and flow of matter. Rheology includes many basic disciplines such as strength of materials, fluid mechanics and plasticity.