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Rhodia's Eco friendly Rhodiasolv® Infinity replaces traditional Solvents with Water-Based Ingredients in I&I Cleaners

Rhodia's Eco friendly Rhodiasolv® Infinity replaces traditional Solvents with Water-Based Ingredients in I&I Cleaners

News release

Cranbury, N.J., USA, August 19, 2010 — A new, non-VOC(1), biodegradable ingredient from Rhodia enables industrial and institutional cleaning formulators to develop high performance, water-based cleaners with an improved environmental and safety profile.

Commercially available worldwide, Rhodia’s new Rhodiasolv® INFINITY is an eco-friendly micro-emulsion based on biodegradable ingredients. Beyond its more sustainable environmental profile, the new Rhodiasolv® INFINITY also boosts cleaning products’ performance while enhancing customers’ production economies.

Rhodiasolv® INFINITY gives formulators the flexibility to reduce or eliminate traditional VOC solvents and design sustainable cleaning products. It is infinitely dilutable in both hard and soft water, remaining clear, stable and effective without special equipment, pre-mixing or periodic mixing. Rhodiasolv® INFINITY offers other benefits, such as high performance at neutral pH, strong cutting power and good drying speed.

Rhodiasolv® INFINITY is based on the breakthrough technology of Rhodiasolv® IRIS, an eco-friendly, multi-purpose solvent listed on CleanGredients(2) and the recipient of the prestigious 2009 Pierre Potier award(3) for sustainable chemistry innovation. It is readily biodegradable and designed to help formulators meet tightening environmental and safety regulations.

“We recognize that eco-friendly sustainable products must offer competitive cost and functional performance in order to achieve broad market acceptance,” said John Foley, Vice President Rhodia Novecare, Industrial and Coatings. “With technology like Rhodiasolv® Infinity, we’re making it easy for formulators to not only keep up with regulations, but to develop and competitively market products designed responsibly in terms of health and the environment.”

(1) VOC: Volatile Organic Compounds. Meets LVP-VOC exemption per CARB, U.S. VOC exemption for consumer products per EPA 40 CFR 59.203(f)1, EU 1999/13/EC Solvents Emissions Directive

(2) CleanGredients.org is an online database of industrial & institutional cleaning ingredients that support the formulation of products with human & environmental health benefits.

(3) The Pierre Potier Prize is an initiative of the French Ministry of the Economy, Finance and Industry in association with the French Federation of the Chemical Sciences (FFC, Fédération Française des Sciences de la Chimie) and the Union of Chemical Industries (UIC). The scientific and technological prize rewards chemical manufacturers who engage in innovation to support sustainable development. Rhodia received the Pierre Potier Prize for its Rhodiasolv® IRIS range of a new-generation solvents that provide a more eco-friendly and safer alternative to traditional solvents. (2009) Yves Chauvin, winner of the Nobel Prize for Chemistry in 2005, and Professor Armand Lattes, jointly chair the selection panel.

Rhodiais an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around six Enterprises, Rhodia is the partner of major players in the automotive,refining,electronics,flavorsand fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 13,600 people worldwide and generated sales of €4.03 billion in 2009. Rhodia is listed on Euronext Paris.

Rhodia Novecare,with net sales of €827 million in 2009, is one of the Group’s 11 global business units and provides high-performance products and solutions to a wide range of industries including cosmetics, detergents, agrochemicals and oil, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in the surfactants, phosphorus derivatives, natural polymers, synthetic polymers and monomers technologies, and eco-friendly oxygenated solvents markets. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainability.

For more information, please visit our website: www.rhodia.com

Media Relations
North America – Camille Thomas +1 609-860-3159