Rhodia DE-Tow™

Rhodia DE-Tow™: faster degradation - less environmental pollution

Rhodia DE-Tow™ is a more environmentally friendly cellulose acetate filter tow. Degrading 5-10 times faster than standard filter tow, this is a major technological and environmental response to the issue of filter butt pollution.

Faster filter degradation

DE-Tow relies on natural processes to reduce degradation time. By adding enhanced photodegradation to the intrinsic biodegradation, this innovative and unique product will decompose in 1-2 years, compared to up to 10 years for a standard cellulose acetate filter tow.

The opportunity for an eco-friendly product

With strong consumer interest in more environmentally friendly products and a majority of customers willing to pay more for them, Rhodia DE-Tow™ is ideally placed to fill a gap in the market. This is an opportunity to create a more eco-friendly cigarette range that offers consumers a clear difference from your competitors.