Rhodia Novecare provides high performance products to a wide-range of industries including cosmetics, detergents, agrochemicals and oil, as well as to coatings and industrial applications.
We employ a variety of technologies that allow us to meet the diverse expectations of our customers in the areas of industrial efficiency, performance, innovation and respect for the environment, health and well-being. As well as being the recognized market-leader in amines, specialty surfactants, phosphorus derivatives, polymers and monomers and eco-friendly solvents, Rhodia Novecare equally applies its expertise to the fields of surface protection and modification, rheology and formulations to improve processes and sustainability.
Rhodia Novecare strengthened its leadership position in specialty surfactants and amines following the acquisition of the global surfactants manufacturer McIntyre in February 2009, and most recently with Feixiang Chemicals, China’s leading supplier of specialty amines (Fentamine®) and surfactants (Fentacare®) end 2010. The Feixiang Chemicals acquisition has enabled Rhodia to become the largest international surfactant and amine player in Asia-Pacific and strengthened its presence in this zone.
Rhodia Novecare also acquired end 2010 the guar derivatives unit of the Chinese Suzhou HiPro Polymers company, reinforcing its footprint in Asia and meeting growing demand for plant-based products such as shampoos and conditioners for the beauty market.
The business focuses on organic and external growth, including in fast growing markets and zones, while emphasizing its capacity for innovation and the creation of partnerships with its customers. We are able to support our international customers alongside local players thanks to our worldwide production, R&D and technical services network in North America, Europe, Asia-Pacific and Latin America.
Leading applications & innovation
Rhodia Novecare addresses the needs of a large number of applications:
- Beauty, Hair & Skin Care: Miracare® , Mirasheen®, Mirapol®, Polycare®, Jaguar®, Mackine® and Mackam®, cleansing and conditioning ingredients.
- Home & Fabric Care, Industrial & Institutional Cleaning: Repel®-O- Tex for laundry, Mackam®, Mackamine®, Mirapol® Surf-S for bathroom and kitchen surface cleaning.
- Agrochemicals: AgRho® and Geropon® bio-activators and the new eco-friendly solvent Rhodiasolv® Polarclean.
- Paints & Coatings: Rhodoline® and Rhodafac® performance additives.
- Industrial Applications & Metal Treatment: Rhodoclean®, Rhodasurf®, Supersol®, Antarox®, Rhodaterge® additives and processing aids. Rhodoval® for bitumen applications. Rhodiasolv® IRIS, Strip, Graff, Infinity: new eco-friendly and safe solvent-based solutions.
- Oilfield & Gas production, and Water treatment: Tolcide®, Aquarite®, Jaguar®, Mirataine®, Rhodapex® and Rhodasurf®.
- Phosphorus Specialties : Rhodaphos®, textile flame retardant Proban®.